About Me

VELOX Media

A global, ROI-focused digital marketing agency specializing in SEO, paid media and website optimization.

June 2022 - Present
Remote

DIRECTOR OF DIGITAL CONTENT

• Direct a team of 14 content professionals to craft tailored SEO articles for 50 clients, including the VELOX brand.

• Communicate and build relationships with executive clientele to ensure monthly content is produced to a brand’s highest standards.

• Advise CEO and board of directors on digital content and communication strategies, including team technology optimization.

The Krazy Coupon Lady

A mobile app and publisher of deals and finance tips, reaching over 15 million monthly website and app views.

2014 - 2022
Boise, Idaho | Remote

DIRECTOR OF SPECIAL PROJECTS, CONTENT
2020 - 2022

• Directed marketing strategies and creatives including: social, email and push persona journeys, eBooks, photography, graphics, single-post publications, course curriculum and retention tactics — all driven by data.

• Directed 10 photographers, designers, writers, editors and marketers daily, while collaborating with web developers, sales leads and executives on successful project execution.

• Produced digital multimedia content that reaches 800,000 email subscribers, 650,000 mobile push users and 2.8 million Facebook followers.

• Created and oversaw all paid Webinar courses, managing over 1,500 student accounts.

DIRECTOR OF EDITORIAL CONTENT
2018 - 2020

• Built and led a team of in-office and remote videography, photography and copy professionals.

• Created processes to manage and score qualitative and quantitative KPIs. 

• Published and marketed multimedia content across all platforms, including YouTube, using SEO methodologies.

• Produced organic and paid seasonal content campaigns that garnered over 4 million monthly referrals.

MANAGING EDITOR
2014 - 2018

• Established first department processes and led a team of 12 employees and contractors — plus managed over 1,000 posts, exceeding traffic goals by 50%+ YOY.

• Collaborated with sales and affiliates teams to produce sponsored content for brands including Amazon, Target, Lysol, Fabletics and Honest Co.

• Increased Pinterest referrals and expanded audience from 25,000 to 300,000 followers.

• Produced PR pitches and worked with company owners to nail press appearances including regular contributions to: The Doctors TV show, All You and Woman’s World magazines.

AZWeekly Magazine

A former print publication of Arizona entertainment events and stories, distributed to over 250,000 readers.

2011-2013
Phoenix, Arizona

COLUMNIST

• Wrote a weekly column reviewing and promoting art, nightclub and show events throughout the Phoenix metro area.

• Collaborated and built relationships with local business public relations managers and owners.

• Engaged and retained readers through email communication.

AEON Japan

A private English language school for professionals, adults and children. 

2009-2010
Okazaki, Aichi, Japan

ENGLISH TEACHER

• Developed lesson plans for Japanese students in school and corporate settings, including company leaders from Toyota and Toto.

• Established and maintained over 80 student enrollment contracts and relationships.

• Adapted quickly and remained sensitive to unique cultural standards in both work and personal environments.